Case: IndyCar Auto racing is the fastest growing spectator sport in the United States. Unfortunately, open-wheel racing has experienced a period of decline while other forms of auto racing—most notably NASCAR—have grown. After years of damaging competition, the Indy Racing League and Champ Car (CART) have finally reunified. New sponsors, new business opportunities, and a new television contract are positive signs for IndyCar, but the league remains a distant third to NASCAR in terms of popularity in the motorsports market. IndyCar must address several concerns in order to strengthen its standing in the American motorsports market, continue the task of reconnecting with former fans, and build connections with new fans and sponsors. n some ways, the internal split that formed the IRL was a type of forced market segmentation.

Given that, from a segmentation perspective, why was the split unsuccessful? write 350 word response.