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Management Studies

Case: How Protected Is Your Online Privacy?

1. How much privacy should people expect when using a social networking site or going online for information, shopping, or other tasks?

2. Who should be responsible for protecting Internet users' personal information? In your response, please address the appropriate role of the government, business, and individuals.

3. Should consumers share in the revenue generated from sales created by accessing the personal information from social networking and other Internet sites?

4. Do you believe there is a conflict between the economic interests of companies such as Facebook, MySpace, or Google, and their obligation to protect the personal information of their users? If you were an executive of one of these companies, how would you resolve that conflict?

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Marketing Management, Management Studies

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