Case Discussion Brief
1. SWOT Analysis: A SWOT is a popular way to evaluate a business or case study. A SWOT helps you organize the case details into Strengths, Weaknesses, Opportunities and Threats. Please use a table format, per example below, to write up your SWOT. The SWOT should be written up on the top ½ of your first page.
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STRENGTHS:
Strengths are facts about staff, managers, business products or processes that are positive.
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WEAKNESSES:
Weaknesses are facts about staff, managers, business products or processes that indicate something needs to be improved.
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OPPORTUNITIES:
Opportunities are facts about something positive going on outside of the business (i.e., consumer trends, new technology) from which the company could benefit.
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THREATS:
Threats are facts about something potentially negative going on outside of the business from which the company might be harmed
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2. Issues: Identify the key issues facing the company profiled in the case. Please use a table to write up the issues ranked by their short term or long term implication to the business. The issues section should be written up on the bottom ½ of your first page.
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Short Term
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Long Term
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- something the company must address quickly in the near future
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- something the company needs to address after it first deals with the short term issues
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3. Problem Statement: Write a concise problem statement on the short term issues. The problem statement should be written up on the bottom ½ of your first page.
4. Questions:
What factors should Harley-Davidson consider when selecting markets?
Does India qualify for the luxury and lifestyle products such as Harley-Davidson bikes?
What post-launch marketing issues did Harley-Davidson face in its initial years in India? Explain possible solutions.
Attachment:- HarleyDavidson.rar