Case Based Learning Activity

Write an essay - using 250 words only - to answer the following question:

Assessment Question:

You are a start up with a unique digital idea. Write an essay to outline your idea, its value proposition, revenue sources, cost structure, relevant customer and key activities and resources involved. Outline how you plan to fund the idea and the strategy to convert the idea to an innovation.

The following is the criteria will be adopted to evaluate for Case Based Learning activities:

A: LEVEL OF SYNTHESIS

B: QUALITY OF ARGUMENTS WITH REFERENCING

C: READABILITY

D: QUALITY OF WRITING.