Case Assignment 3 - Industrial Equipment Inc. (IEI)

Case Question: If you we in the position of Bob Cumming, CEO of Industrial Equipment Inc., what is your analysis of the situation described, what action would you take and why?

Short Cycle Process: (Scan the case first to get the top level, first impression info. NOTE you haven't yet read the whole case in detail here. These are some things you should be thinking of. Completing this section after a first scan of the case can improve your overall analysis immensely. Please take the time to complete this Short Cycle Process. No marks are associated with this activity.

Step 1: Read opening and ending paragraphs

Step 2: Identify who? What? Why? When? How? Related to the issue or challenge at hand

Step 3: Take a quick look at the case exhibits

Step 4: Take a quick look at all the subtitles in the case

Step 5: Skim the body of the case (read first and last sentence of each paragraph)

Step 6: Read the assignment questions and take some time to reflect

Long Cycle Process: (Read the case in detail. Much, much deeper analysis is required here. This is the section I look at extensively to generate your grade for this effort.)

Part 1: Read the case fully

Part 2: Analyze the case

Step 1: Define the issue at hand

Step 2: Analyze the case data

Step 3: Generate alternatives

Step 4: Select your decision criteria

Step 5: Assess the alternatives you have chosen based on your decision criteria

Step 6: Select your preferred alternative

Step 7: Develop an action and implementation plan

Information related to above question is enclosed below:

Attachment:- Assignment.rar