Case AnalysisThe following questions should be addressed in the preparation of the case analysis:

1. Evaluate the practices and approaches adopted by Air Canada with a special focus on the duality of strategic objectives and customer proximity.
2. What were the some of the challenges faced? Were they overcome?
3. What were key lessons learned? How did these lessons help senior management clarify its future vision for the company?
4. What are the key learning points and takeaways? Best practices or worst practices?
5. What would you have done differently?