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CASE ANALYSIS

Read the case study "Compsis at a Crossroads" by M. Jonathan Lehrich, Paul John Paredes, Ramesh Ravikumar and answer the following problems.

1. What does Compsis do?

a. What products/services does Compsis provide?
b. How does Compsis make money (who are the customers)?

2. Evaluate strengths, weaknesses, opportunities, and threats (SWOT) of Compsis.

3. Explain 5 reasons for the failure of Compsis in India.

4. Which of the following strategies do you recommend to Compsis decision makers? Provide convincing arguments for your recommendation.

• Stay in Brazil and expand product lines.
• Expand to other countries with current products/services.

5. Compsis executives are determined to expand their business to a new country. Which of the following options would you recommend? Provide convincing arguments for your recommendation.

• A country in Latin America
• United States

6. How should a small Brazilian technology firm consider expanding into new markets?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M91769558

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