Case Analysis  Apple Computer: Research how Apple managed to reinvent itself over the years. Answer the following questions:

1. What were some of Apple's biggest successes and failures? Describe why.
2. How much of Apple's success can be linked directly back to its culture? Why?
3. How do the actions of Apple apply to the TCOs?

Your Case should be 2-3 pages, double-spaced, have APA references, and typed in an easy-to-read font in MS Word (other word processors are fine to use but save it in MS Word format).