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Case Analysis:

1. What is the target population? What information did you find in the case information that supports this answer?

2. What population parameter is being estimated and what statistic is being calculated?

3. What sampling frames were used in each of the two studies?

4. What type of sampling procedure was employed in the study conducted by Toade and Associates? Completely explain the basis of your determination.

5. Do you believe the sampling procedure employed in the Toade study was appropriate given the objective of measuring the Senator's overall job approval rating? Describe your reasoning in detail.

6. What type of sampling procedure was employed in the study conducted by the research firm on behalf of Senator Newton? Thoroughly explain the basis of your determination.

7. Do you believe the sampling procedure employed in the study conducted for Senator Newton was appropriate given the objective of measuring the Senator's overall job approval rating? Describe your reasoning in detail.

8. Which of the two studies do you believe produced the numbers that are most trustworthy? Explain why you have drawn this conclusion.

9. Design a sampling plan that could be used in a new study that you believe would provide the fairest way to resolve this case. Describe in detail your reasoning for proposing this method of sampling.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91925596

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