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Case Analysis: Raisio Group and the Benecol Launch

Write a brief, 2-3 page paper about Raisio and the Benecol Launch. In this paper, address the following questions concerning Raisio's strategy in launching the new product, Benecol:

What is Raisio's initial strategy for launching Benecol?

What are the risks associated with the partnership with Johnson & Johnson?

What strategy do you think they should employ after the dissolution of the J&J partnership (your recommendations)?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91412903

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