Case Analysis Paper

Read the Harvard Business Review Case Study: MSA: The software company, planning the AMAPS product line.

In this case study, MSA commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors.

The objective of this Assignment is to evaluate the results of the study (including a conjoint analysis) to assess whether MSA should invest in R&D to upgrade the technology or build a sales organization.

Compose a 3-4 page paper (plus Title page and References page) and analyze the case using the following outline:

1. Identification of the Issues Identify the major opportunity/problem faced in this case.
2. Identify the major decisions that need to be made.
3. External AnalysisEvaluate factors outside the organization that should be taken into consideration when making a decision.
4. Internal AnalysisEvaluate factors inside of the organization that should be taken into consideration when making a decision.
5. AlternativesSelect possible alternatives to take advantage of the opportunities or solve the problems identified.
6. Evaluate the strengths and weaknesses of each alternative.
7. Decisions and ImplementationPropose a solution to the problem.
8. Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.
9. Measuring ResultsChoose methods to measure results.
10. Predict what you will to if your plan fails and describe your contingency plan.

Directions for Submitting Your Unit 3: Assignment 2 Case Analysis Paper

Save your Case Analysis Paper in a location and with a name that you will remember. Submit your Case Analysis Paper Unit 3 Assignment 2 Dropbox.