(Answered) Case 2 samsung building a great brandquestions 1 what was

Management Studies

Case 2: Samsung: Building a Great Brand

Questions: 1. What was the critical activity in the process of Samsung's transformation into a world-beating developer of new cell phone handset designs and other product line designs?

2. Provide the evidence from the case above, giving examples of the three crucial competitive advantages a firm must have according to the dynamic theory of competition presented in Module 1.

3. Yesterday's best practice in product development is presented in the module. Where is it criticized in the case?

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Attachment:- SamsungGLcase1.rar

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Marketing Management, Management Studies

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