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Case 1: Panera Bread

1. What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the

2. What is Panera Bread's strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? (minimum paragraphs: 4+ paragraphs)

3. What strategic issues and problems does Panera Bread management need to address? (minimum requirements: 4+ paragraphs)

4.What does Panera Bread need to do to strengthen its competitive position and business prospects vis-à-vis other restaurant chain rivals? (minimum requirements: 4+ paragraphs)

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