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Case 1: Healthy Kids INC.

1. Write a short memo that discusses risk in the following categories.

a. Leadership
b. Staff and volunteers
c. Sustainability of the enterprise concept
d. Marketplace volatility

2. What are the risks involved in simply accepting such a large increase in funding represented by this grant, especially since the support is temporary?

Case 2: Manchester Bidwell Corporation

1. As the Manchester Bidwell Corporation grows and looks for new location throughout the country, what factors should it consider to ensure the success? Be specific by using your current home city to evaluate how a new community center might or might not succeed.

2. What kind of growth strategies (product growth, market growth. or both) did Bill Strickland use for his organizations?

3. What factors do you think led to the success of the merger between the Manchester Craftsmen's Guild and the Bidwell Training Center?

Marketing Management, Management Studies

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