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Case 1: GACC- Case 1 describes a global automotive component company. There were issues that limited the company's ability to be more competitive in the global marketplace, and they were able to address these through a BPM project.

1. What were the issues they were trying to improve? What were the expected benefits from BPM to help them become more competitive globally?

2. What were some of the risks that could result in the failure of this project?

3. Which of the phases you have learned do you think would be most critical in ensuring success in this project? Why? Describe some of the steps in the phase you selected and explain how those steps would mitigate the potential risks for failure.

Marketing Management, Management Studies

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