Case 1 making every day seem special1 discuss the impact, Ask an Expert

Management Studies

Case 1 : Making Every Day Seem Special

1. Discuss the impact of “Christmas creep” on a retailer’s overall promotional strategy?

2. How can retailers address the impact of the game of chicken in the timing of their promotions?

3. Do you agree that the Christmas creep phenomenon will be a long-term phenomenon? Why or why not? What do you recommend that retailers do?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92568659

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