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Case- Why Apple's iBeacon Hasn't Taken Off-Yet

Discussion Questions

1. What are the key challenges involved with selling Apple's iBeacon technology?

2. One quote from "Why Apple's iBeacon Hasn't Taken Off - Yet" is "The retailers haven't yet deciphered what customers want." What does this statement imply?

3. What is the value proposition for retailers? What is the value proposition for shoppers?

4. What are some other potential applications for this technology outside a retail store or a ballpark?

5. Is this a technology that is ahead of its time?

6. What do you anticipate for the future of iBeacon and similar indoor location-tracking systems?

Attachment:- Case.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91518133
  • Price:- $40

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