(Answered) Case- wal-mart promises organic food for everyonediscussion

Management Studies

Case- Wal-Mart Promises Organic Food for Everyone

Discussion Questions

1. Do you associate Wal-Mart with organic foods? Is this an issue for the brand?

2. Wal-Mart proposes to sell organic products at the same price as nonorganic food. How can Wal-Mart pull this off and still make its margins?

3. The organic industry is historically fragmented, with small and inefficient companies relying on wholesalers to distribute their products for a premium. What are the marketing implications based on this industry structure?

4. How would you create a marketing initiative to promote Wal-Mart's organic food products?

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Marketing Management, Management Studies

Category:- Marketing Management
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