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Case- THE SMART(EST) PHONE1

Questions

1. At what stage in the product life cycle is the iPhone? What about other smartphones?

2. Given the diffusion of innovation theory, which is the largest and second largest group currently purchasing smartphones? Justify your answer.

3. Will Apple's iPhone maintain its competitive edge, or will Google's Android become the market leader?

4. What would happen to the smartphone market if Android applications were available on the iPhone and vice versa.

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Marketing Management, Management Studies

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