Case- The Global Motors Survey Differences Analysis

Your task is to apply appropriate differences analysis using the survey's desirability measures from the GlobalMotors data file. Since you were not required to purchase the SPSS software I have completed the analyses and converted them to Word documents so you can access them.

Case- The Global Motors Survey Association Analysis

1. Use the TWO unique hybrid model demographic profiles that you developed in Case13.2 to determine whether or not statistically significant associations exist, and if they do, recommend the specific media vehicles for radio, newspaper, television, and magazines. Use the ZEN Motors advertising division's preferred demographic for each medium.

2. What is the life style profile of each of the possible target markets, and what are the implications of this finding for the placement of advertisingmessages that would "speak" to this market segment when the automobile model is introduced?