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Case- L'Oreal's Integrated Marekting Communicates a decade old story

Read this case on pages 510-511 of the text (Marketing Author: Pride, Ferrell Publisher: South­Western Edition: Please Use Most Recent Edition-GOOGLE) and answer these questions within your case analysis:

Describe L'Orela's integrated marketing strategy. What are the strengths? Weaknesses?

Describe the function and effectivenes of brand ambassadors. What are some risks associated with choosing a brand ambassador?

Why is it important to have a story to tell when developing content marketing?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91418647
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