Case- Healthy magination at GE

1. Jeff Immelt became CEO and Chairman of GE on September 7, 2001. Analyze the external environment since this time, and the effects these changes have had on GE.

2. What is GE's current level of diversification? Historically, has GE become more or less diversified? Why has GE been moving in this direction?

3. What is reverse innovation, and what role do you see it playing in GE's future?

4. How well does the healthymagination Initiative fit with GE's resources, capabilities, and core competencies? Is it a good match for GE's external environment?

5. What are the biggest challenges facing the healthymagination campaign? How should Mr. Immelt address them?

6. Evaluate Mr. Immelt as a strategic leader. How much is he responsible for GE's relatively poor performance in recent years? How long should shareholders wait to see significant returns from the healthymagination initiative?

7. Research and give an update on GE's global performance as of the time of your reading this case.