Case- enterprise rent-a-car selling the dream1 who are, Ask an Expert

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Case- Enterprise Rent-A-Car: Selling the Dream

1. Who are Enterprise's competitors, and what is the nature of competition in its markets?

2. What marketing recommendations would you make to Enterprise to help it improve its recruiting?

3. What marketing recommendations would you make to Enterprise to improve its marketing strategy?

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Marketing Management, Management Studies

Category:- Marketing Management
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