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Case- Convertible Car Sales Have Plunged as Image of Fun and Freedom Dims

Discussion Questions

1. What are the implications for automakers to anticipate future trends regrinding roof designs?

2. Is image more important than practicality for the automotive buyer?

3. Is the convertible a dead design?

4. Does this potentially create a significant market opportunity for those automobile manufacturers that will market to the convertible niche?

5.Does this trend away from convertibles reflect a change in society's dimming association of cars with "fun and freedom"? Or is it merely a move to the practicality of today's most common method of transportation?

Attachment:- Case.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91518137
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