(Answered) Case apple inc in 2015 by david b yoffie and eric

Management Studies

Case : Apple Inc. in 2015 By David B. Yoffie and Eric Baldwin

Write a 2 page single-spaced memo about the case provided (intro, body and conclusion) and answer the following questions as the conclusion.

1. What major competitive threats does Apple face today?

2. What product categories and markets should be Apple's priorities moving forward (watches, television, self-driving cars, other markets)?

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