Case - Running Case with Real Data Dell Direct

Questions -

1. What is the management decision problem for Dell?

2. What is the resulting research problem for your response is question 1?

3a. How many respondents participated in the Dell survey?

3b. Looking at questions 4 and 5 using the data in the SPSS file and the questionnaire to guide you, in the data, how satisfied are the consumers on average with Dell and are they likely to recommend Dell?

4. What are the attribute variables with the highest average ratings for Dell? Are there any areas where men and women are significantly different in their evaluations? State the null hypothesis and the alternative hypothesis.

5a. What is the demographic profile of the typical respondent in the Dell survey?

5b. Create one data visualization each to illustrate the demographic variables (age, income, education and gender) associated with the respondents.

6. Based on the data, what is the one recommendation you would make for Dell. What statistical result informs your answer?

Attachment:- Assignment.rar