(Answered) Case - nestleacute the infant formula controversyquestions1

Management Studies

CASE - Nestlé: The Infant Formula Controversy

QUESTIONS

1. What are the responsibilities of companies in this or similar situations?

2. What could Nestlé have done to have avoided the accusations of "killing Third World babies" and still market its product?

3. After Nestlé's experience, how do you suggest it, or any other company, can protect itself in the future?

4. Assume you are the one who had to make the final decision on whether or not to promote and market Nestlé's baby formula in Third World countries. Read the section titled "Ethical and Socially Responsible Decisions" in Chapter 5 as a guide to examine the social responsibility and ethical issues regarding the marketing approach and the promotion used. Were the decisions socially responsible? Were they ethical?

5. What advice would you give to Nestlé now in light of the new problem of HIV infection being spread via mothers' milk?

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Marketing Management, Management Studies

Category:- Marketing Management
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