Case - Is Tourism the Savior or the Scourge of Venice?

Discussion Questions:

1. What critical thinking issues are raised in the case?

2. The case presents various points of view on the issue of tourism in Venice. Whose perspective(s), if any, do you agree with?

3. Should companies that contribute to historic renovation projects be allowed to place advertising on the buildings?

4. In June 2011, city officials in Venice approved a tax on tourists staying in the city. Do you think this is a fair and effective way to generate revenue and limit the number of tourists?

5. Do you think that Venice's tourist officials should use marketing communications to provide information that would direct visitors to areas of the city that are "less touristy"?