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Management Studies

Case - "Acer, Inc: Taiwan's Rampaging Dragon" :

1. Identify three (3) factors you think contributed to Acer's decline immediately following the 1988 IPO.

2. In your opinion, which played a greater role in Multitech's growth strategy: Traditional Motivations or Emerging Motivations? Why? (Refer to Chapter 1).

3. Should Shih allow the development of the Aspire to continue? Why or why not? Be sure to incorporate the innovation models in Ch. 5 in your answer.

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Marketing Management, Management Studies

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