Career and Company Research
There are TWO parts to the Career and Company Research assignment.
Part 1: Complete the table below and link your one-, two-, and five-year goals (recall that you identified these in the Week 2 Self-assessment Assignment) to specific company research. You can also use employers you identified in the Week 2 assignment if you wish.
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GOALS
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One-year Goal
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Two-year Goal
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Five-year Goal
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(State your one-year goal here. Must be different from your two- and five-year goals.)
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(State your two-year goal here. Must be different from your one- and five-year goals.)
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(State your five-year goal here. Must be different from your one- and two-year goals.)
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EMPLOYERS
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Employer of Choice for One-year Goal(must be different from your two- and five-year employers)
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Employer of Choice for Two-year Goal(must be different from your one- and five-year employers)
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Employer of Choice for Five-year Goal(must be different from your one- and two-year employers)
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Name, location(s), contact information
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Products and/or services
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Number of employees
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Annual sales/profits/growth for the past year
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Potential for growth of the firm and the industry as a whole
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Major competitors
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Mission and/or vision statement
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Reputation
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Part 2: What is your personal marketing strategy; i.e., what do you plan to doto ensure you achieve your goals? (Some questions you might reflect on in your response include: How will I penetrate the hidden job market? How will expand my professional network? Are there skills I need to be working on to be more competitive as a candidate? How will I track my job search? What resources can I use to help me in my job search and how I often should I be contacting them? How will I ensure my resumé and other job-search tools stay current? Where will I look for job leads? How will I hone my interviewing skills? What will I do on a daily, weekly, monthly basis to ensure I am conducting the most proactive job search possible?)