The global economy and the speed of information today make customer dissatisfaction due to poor quality a huge risk for businesses. Wilkinson and Young strongly suggest that businesses that do not exercise comprehensive commitment to Total Quality Management throughout the organization will not achieve substantive or sustainable results (Young, 2002). The reason for this seems fairly clear that quality audits alone without leaderships resolve will not create an environment where outstanding quality is realized. Examples of comprehensive, company wide commitment to quality are fairly easy to come up with, like Rolls Royce or Rolex.

QUESTION: Can you think of any other examples of businesses that clearly demonstrate a company level commitment to Total Quality Management resulting in strong brand recognition for high levels of quality?

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Reference style: Harvard style