Ask Business Management Expert

Can you please answer to the following case study on 2-3 pages in APA style format . Paper has to have 3 references . One of them needs to be John Hooker 2011(Business ethics as rational choice). The other 2 references could be your choice. Please write reference page in APA format style. Important: abstract, intro paragraph and conclusion paragraph need to be almost same if not completely same. Here is the case/ exercise. Thank you so much.

Celebrity endorsement. L&LAdvertising just signed a contract with movie star Lance Willard for celebrity endorsements of Bud's Best bacon. The president of the firm assigns the account to Annie, who soon learns the awkward fact that Lance has just become a vegetarian. The president assures her that all legal requirements for the endorsement are satisfied, but Annie is uneasy and consults the American Advertising Federation's Advertising Ethics and Principles. It states that "advertising containing testimonials shall be limited to those of competent witnesses who are reflecting a real and honest opinion or experience." When Annie interviews Lance, he assures her that Bud's Best has been his favorite brand of bacon since he was a kid. However, he learned during a recent medical checkup that his cholesterol is dangerously high, and his doctor advised him to avoid such high-cholesterol foods as bacon and eggs. He decided to avoid all meat, for good measure. Annie diplomatically asks Lance if he is comfortable endorsing bacon. Lance responds that his conscience is clean, because he will describe only the taste and quality of the product, which he genuinely believes are tops, and say nothing about whether bacons healthy. If consumers are going to eat bacon, they may as well eat the best. Besides, many persons can eat reasonable amount of bacon without adverse health effects. It is up to consumers to decide what kind of diet is right for them. Is it ethical for L&L to use Lance's endorsement? Is it ethical for Lance to give it?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M91768780
  • Price:- $10

Priced at Now at $10, Verified Solution

Have any Question?


Related Questions in Business Management

Name a company that addressed a recent ethical problem in a

Name a company that addressed a recent ethical problem in a positive way. Also, explain how or if this positively affects us as a community?

When it is appropriate to use the trade-off process what

When it is appropriate to use the trade-off process. What conditions apply, and the technical evaluation criteria that might be used?

Need help with a essay with the following phrase for

Need help with a essay with the following phrase for analyzing : " Capitalism is at the heart of how people and organisations are managed in contemporary society" May i ask for a better explanation of the question? Also ...

How could these three tenets of the auburn creed be used to

How could these three tenets of the Auburn Creed be used to motivate others: "I believe that this is a practical word and that I can count only on what I earn. Therefore, I believe in work, hard work." "I believe in educ ...

How can these two tenets of the auburn creed by used in

How can these two tenets of the Auburn Creed by used in addressing teamwork issues: "I believe in honesty and truthfulness, without which I cannot win the respect and confidence of my fellow men." "I believe in the human ...

Discuss the advantages of having and interacting in a

Discuss the advantages of having and interacting in a diverse workplace. Consider the wide range of ideas and perspectives that a range of team members bring to a team, that are of differing ages, ethnic backgrounds and ...

Parmigiano-reggiano global recognition of geographical

Parmigiano-Reggiano: Global Recognition of Geographical Indications What historical factors have helped support the consortium's claims for the geographic specificity of Parmigiano-Reggiano and Parmesan? What are the eco ...

Communication planthis communication plan will be a roadmap

Communication Plan This communication plan will be a roadmap on how the new division will best be able to communicate with Biotech's corporate headquarters, suppliers, other divisions, and internally. This should lay out ...

Discuss strategies to obtain feedback from a customer and

Discuss strategies to obtain feedback from a customer and clients when working in sales.

Describe different networking methods and the advantages

Describe different networking methods and the advantages and disadvantages of them?

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As