Can you imagine an effective leader who is not an effective communicator? Leadership communication skills are very important. Some would call effective communication the most important leadership competency. Without the skills of effective communication, you will not be an effective leader, especially in this complex, fast-paced environment.

It is important for the leader to create an environment of open communication where ideas, solutions, and problems can all be discussed without fear. When employees understand that communication is open and encouraged, they will perform better.

Using the assigned readings in the Internet, research communication competencies required for leaders.

Then, respond to the following:

Is individual communication more important than group or mass communication? Why or why not?