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Q1. Both Abercrombie & Fitch also The Gap is trying to use their brand names to market clothing to different age groups. For example, Abercrombie & Fitch has opened a chain of children's stores called Abercrombie (lowercase "a"), while Gap, Inc., and also has had success with Gap Kids also Baby Gap. Discuss the advantages also potential disadvantages of such a diversification strategy.

Q2. Can the explanations of the "boundaries of the firm," as developed in this unit - be used to explain the bounds of the family? That is, explain why are extended families (involving more than two generations) common in some nations, but not in others?

Business Management, Management Studies

  • Category:- Business Management
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