Q1. Both Abercrombie & Fitch also The Gap is trying to use their brand names to market clothing to different age groups. For example, Abercrombie & Fitch has opened a chain of children's stores called Abercrombie (lowercase "a"), while Gap, Inc., and also has had success with Gap Kids also Baby Gap. Discuss the advantages also potential disadvantages of such a diversification strategy.
Q2. Can the explanations of the "boundaries of the firm," as developed in this unit - be used to explain the bounds of the family? That is, explain why are extended families (involving more than two generations) common in some nations, but not in others?