Can market segmentation be described as a central, Ask an Expert

Management Studies

Can market segmentation be described as a "central underlying concept of product differentiation," why or why not.

In addition, can one consider a strategy of "introducing new product attributes into the choice decision," and "influencing the combination of attributes regarded as ideal," as market segmentation..why or why not?

Can one pursue a market segmentation strategy without product differentiation?

Can one pursue a product differentiation strategy without having market segments?.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93081016

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