Ask Question, Ask an Expert

+61-413 786 465

Ask Marketing Management Expert

Task: Answer the following essay problem:

Can an understanding of internal influences on consumer behaviour assist charitable organisations?

In your answer focus on the one internal influence which is, Motivation.

This is a six step process:

Step 1
: Read the relevant chapters of your text book.
Step 2: Re-read the sources related to theory that you collected in assessment 2.
Step 3: Do some additional research about the charity context to find evidence to support your response / argument. You are expected to have at least 3 references in addition to the ones you collected in assessment 2 for the assignment.
Step 4: Make a list of points that you want to discuss.
Each point becomes a paragraph (one point per paragraph). Remember the purpose of an essay is to create an argument.
Your first sentence is a topic sentence that introduces the point. Then describe your point, provide support using theory (the articles you have reviewed) and an ex to describe and then draw out the conclusion/implication of you point. Each paragraph needs to follow on from the last one to create a logical flow. Think about how each idea links together to get to your overall point. Include an introduction and a conclusion in your essay.
Step 5: Create a reference list using APA 6th style (a short guide to APA referencing is provided in your resources folder on interact) and make sure all of the articles that you have cited in the essay are included in the list.
Step 6: Submit the essay via Turnitin.

The objective of this assessment is for students to demonstrate their ability to:

• Describe the theoretical concept of internal influence on consumer behavior.
• Apply that theoretical concept to the context of charitable organizations.
• Engage in online search activity to find appropriate sources.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M9282

Have any Question? 

Related Questions in Marketing Management

Question database marketingthis week you will obtain

Question: Database Marketing This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing cente ...

Question write a 700- to 1050-word paper in which

Question: Write a 700- to 1,050-word paper in which you: 1. Identify five recent commercials that you have seen or watched that you believe are effective at advertising. 2. Identify the part of the Hierarchy of Effects M ...

Marketing leadership and planningtasksscenario improving

MARKETING LEADERSHIP AND PLANNING TASKS Scenario: Improving customer experience to enhance market leadership Most organisations are experiencing increased competition in today's global market, as products and services ar ...

Question in todays digital economy organizations

Question: In today's digital economy, organizations increasingly need to consider competition on a global scale. At the same time, sales and marketing teams understanding that they need to think about their customers on ...

Assignment -context you are required to select a

Assignment - Context: You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of this module. Explain why ...

Question people feel better when they think they are

Question: People feel better when they think they are getting a great bargain when they shop. Knowing this, some retailer's markup items above the traditional retail price and then offer a 60 percent discount. If they ha ...

The objectives of the module are to enable students to be

The objectives of the module are to enable students to be able to: - Demonstrate understanding of entrepreneurial marketing concepts and theory, in relation to and as an extension of conventional marketing knowledge. - E ...

Question length 3 pages with 15-spacedwrite an essay about

Question: Length: 3 pages with 1.5-spaced Write an essay about market research and competitor in Haiti for exporting marking pen and crayon. You can also write about the risk and opportunities about this business. Ensure ...

Strategic marketing proposalassessment descriptionyou are

Strategic Marketing Proposal Assessment description You are the Marketing Development Team of a global organisation. Your team is to plan for an integrated marketing communications launch of a new product. You are requir ...

Quesiton watch the videob pinkberry and answer the

Quesiton: Watch the video,B Pinkberry, and answer the following questions: • How would you update the personality of the brand to reinvigorate Pinkberry? Provide a rationale for your answer. • Determine the most viable t ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As