Cameron Stock, purchasing manager for a sports equipment manufacturer, is responsible for buying $5 million of supplies every year. He has a preferred list of certified suppliers who are awarded a large percentage of his business. Cameron has been offered a paid weekend for two in Las Vegas as a Christmas present from a supplier with whom he has done business for a decade and built a very good relationship.

Questions

1. Would it be legal and ethical for Cameron Stock to accept this gift?

2. How is this addressed in the AMA Statement of Ethics? Go to the AMA Web site at www.marketingpower.com/About AMA/ and reread the Statement of Ethics. Write a brief paragraph summarizing where the AMA stands on the issue of supplier gifts.