Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Case Study: Holiday Inn
 
Holiday Inn claims to be 'The World?s Most Global Hotel Company' and has created some different business brands for a number of identified market segments. Our continued focus on guest preference has resulted in development of a range of brands, each serving a distinct market segment of the international hotel market … giving a variety of services, amenities and lodging experiences catering to virtually every travel occasion and guest need.
 
Therefore the service concept at Holiday Inn Express hotels focuses on value for money, offering competitive rates and limited service  aimed at both leisure and business travellers. Holiday Inn Express gives, for illustration, a free continental breakfast bar, insrtead of table service, which decreases costs but meets the needs of guests wishing a light and fast breakfast. Holiday Inn?s Staybridge suites focus on the long-stay guest, giving a variety of suites (from studio to several bedrooms) altogether with a variety of on-site services, like laundry rooms, library and breakfast room. Crowne Plaza Hotels and Resorts provide upscale lodging to international discerning travellers, and the recently acquired Inter-Continental Hotels focus on providing five-star service and facilities.
 
Today hotels have started focusing on sustainable marketing to ensure long term profitability of the business and customer satisfaction. A large number of customers show increased environmental awareness and a preference for green firms and their products, revealing their willingness to purchase and pay more for environmentally friendly products or services.
 
(Source: Service Operations Management: Improving Service Delivery, Johnston and Clark, 2005)

You are required to answer the given problems:
 
problem 1: Describethe kind of marketing philosophy adopted by the company. Support your answer with illustrations.
 
problem 2: From the  above case study, identify and  describe two types of market segmentations which you believe is being adopted by Holiday Inn.
 
problem 3: By using the case study, describe the effect of green marketing on the  consumer purchasing behaviour at Holiday Inn. 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M96526

Have any Question? 


Related Questions in Marketing Management

Asias youngsters mimic american trendsfocus group research

Asia's Youngsters Mimic American Trends Focus group research conducted by advertising agencies like Leo Burnett shows that Asia's youngsters (the proverbial X-generation) mimic American trends, but at the same time, they ...

Opportunities in emerging markets please respond to the

Opportunities in Emerging Markets" Please respond to the following: · From the case study and e-Activity, assess the importance of attending the Dubai Camel Racing Festival from a business perspective. Next, determine th ...

Review influences on consumer buying decisionswrite a paper

Review Influences on Consumer Buying Decisions. Write a paper of approximately 250 words in response to these statements: Give an example of a time when social influencers affected your buying decision. Give an example o ...

Written assignment one-pager customer lifetime value

Written Assignment One-Pager: Customer Lifetime Value Worksheet Let's look at the ‘Customer LifetimeValue' marketing concept. We'll use the following hypothetical scenario to calculate the total expenditure for auto insu ...

Use the same company from your week 2 assignment company is

Use the same company from your Week 2 assignment. COMPANY IS WALMART! Your company has decided to launch a new line of products. Create a 1,400-word report and include the following information: Choose the target market ...

Marketing strategy please respond to the following1take

"Marketing Strategy" Please respond to the following: 1)Take into consideration your culture, and name the major foods that you would serve at your graduation celebration dinner. Briefly explain why your menu might be dr ...

Hw many different categories of tennis players are there

How many different categories of tennis players are there? What kind of racquet does each category need?

Tere are various methods of analyzing business problems

There are various methods of analyzing business problems. Compare and contrast various methods of gaining consumer feedback (brainstorming, focus groups, observation, role playing). Provide examples to demonstrate which ...

Assessment task - marketing planyou are now required to

ASSESSMENT TASK - MARKETING PLAN You are now required to prepare a marketing plan to present to senior management. Follow the Step-by-Step Marketing Planning System in Chapter 14 of the text. Further details to assist yo ...

1 what is a simple way to engage in international

1. What is a simple way to engage in international marketing? Licensing Travel abroad Communications Cultural attainment 2. Companies are pursuing which objective when they start with prices high and slowly drop them ove ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

A cola-dispensing machine is set to dispense 9 ounces of

A cola-dispensing machine is set to dispense 9 ounces of cola per cup, with a standard deviation of 1.0 ounce. The manuf

What is marketingbullwhat is marketing think back to your

What is Marketing? • "What is marketing"? Think back to your impressions before you started this class versus how you

Question -your client david smith runs a small it

QUESTION - Your client, David Smith runs a small IT consulting business specialising in computer software and techno

Inspection of a random sample of 22 aircraft showed that 15

Inspection of a random sample of 22 aircraft showed that 15 needed repairs to fix a wiring problem that might compromise

Effective hrmquestionhow can an effective hrm system help

Effective HRM Question How can an effective HRM system help facilitate the achievement of an organization's strate