Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask HR Management Expert

The retail landscape has undergone a lot of changes in the last 15-years in Mauritius. The mauritian brand 'Super U' was faced with different challenges: new competitors, customers with multiple credit cards, mounting price competition, all  types of loyalty schemes and declining the loyalty. Super U required to react to this changing environment.
 
In response, the shop embarked on a program of smarter customer acquisition and retention and service improvement altogether with strategic cost reduction in its processes and a totally enhanced product at its augmented level.
 
The program needed the redesign of the customer service processes and organization model comprising resizing, a new management structure and a fundamental change program undertaken over two years that is itself part of a longer–term strategy geared for revenue growth on a recalibrated cost based and a robust infrastructure to support the online processes.
 
At Super U, the internet now provides customers, major accounts and global accounts access to information, ordering capability and support services. It enables:
 
a) On line information requests (responding to problems and request for information immediately).

b) Catalogs viewing (the ability to access color catalogs and spec sheets while on-line).

c) Price quotation.

d) Provision of payment.

e) Provision of order status and fulfillment information.

f) Completion of surveys or problemnaires.

g) Customer e-mail feedback.

h) Resellers and channel partners access to information, on-line ordering and support services.
 
The advantages to the customer are clear: sales support for customers; information available 24 hours a day, seven days a week (24x7); real-time order taking and order status; and a cost-effective customer feedback channel. 
 
ANSWER ALL problemS:

a) Describe the role that Loyalty Programmes play in customer relationship development.
 
b) By using extensive theories, critically describe the effectiveness of loyalty schemes in building customer loyalty in customer relationship programmes at Super U.

c) Describe the challenges that Super U might have had to face in delivering e-CRM to its customers.
 
d) By using the criteria that customers use to assess a company’s channel, describe how far Super U has been able to fulfill the requirements and expectations of its customers.

HR Management, Management Studies

  • Category:- HR Management
  • Reference No.:- M96494

Have any Question? 


Related Questions in HR Management

Step 1 review foundation research reportsvisit this

Step 1: Review Foundation Research Reports Visit this foundation's Web site, selecting the "Complimentary Resources" tab and then the tabs listed below, reviewing content available as these resources will be used during ...

Topic how the grapevine keeps you in linegossip increases

Topic: How the Grapevine Keeps You in Line Gossip Increases Contributions to the Group Sage article: http://spp.sagepub.com/content/2/6/642.full.pdf+html?ijkey=0bfOWIIF6TwFw&keytype=ref&siteid=spspp Then write a summary ...

Assignment Assignment: Introducton to American Politcs and Government Your exam consists

Assignment: Introducton to American Politcs and Government Your exam consists of writng two separate essays: the first from your choice of the questons in Part 1, and the second from your choice of the questons in Part 2 ...

Proposal k-mart use what you have learned in this course to

Proposal K-MART Use what you have learned in this course to develop an 8-10 page change process proposal (excluding cover and reference pages) for your organization. Assume that you will submit this proposal to the organ ...

You are the new hr business partner at a medium-size

You are the new HR Business Partner at a medium-size organization and it is your job to create an original (not copied from the text or other sources) handbook with many of the tools needed in the strategic staffing proc ...

You have a shipment of 20000 lb from the baltimore to the

You have a shipment of 20,000 lb from the Baltimore to the Chicago and another shipment of 30,000 lb from Pittsburgh to Chicago. The Brown Shipping Company charges $10/cwt from Baltimore to Pittsburgh and $15/cwt from Pi ...

Investigate the degree to which human resources are related

Investigate the degree to which human resources are related to the other factors (project management, product design, process strategy, location decisions, layout decisions, etc.). In a 3-page Microsoft Word document, ad ...

Part i what other incentives would assist the company in

PART I: What other incentives would assist the company in motivating the sales staff? PART II: HR Perspective: Awarding Points for Staff Efforts One incentive means that is widely used is award points where employees can ...

Qestions1 what elements of motivating jobs has google

Questions 1. What elements of motivating jobs has Google put into place, according to this description? Name a few other elements that might be appropriate at Google. 2. What are the ergonomic challenges of jobs at Googl ...

Purpose to examine and understand od diagnosis and

Purpose: To examine and understand OD diagnosis and intervention, including · data collection methods · key organizational and individual change problems, challenges, opportunities · interpersonal, structural, technologi ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro

Describe what you learned about the impact of economic

Describe what you learned about the impact of economic, social, and demographic trends affecting the US labor environmen