Q. By the early 1970's, IKEA had established itself as the largest furniture retailer in Sweden. Illustrate what was the source of its competitive advantage at the time?
Q. Google CEO, Larry Page, announced to the media that Google+, its social ne2rking site, gained 10 million users its first 2 weeks. Page leveraged the Google name and expertise in search engines with the new social ne2rking site. Which management function does this represent?
Q. Dollar Thrifty told Hertz and Avis Budget to submit their best and final proposals. In the end Dollar Thrifty combined with one of the companies in a(n)?