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By examining "About Us" section or "Press Release" section of website there is the need to:

Recognize Web site, the message which it wishes to communicate, sender, and the perceived receiver.
Examine the integrated business communication.
Assess the media richness of the section.
describe how message is framed.
Recognize opinion leaders.
Make suggestions for enhancing word choice and communication strategy

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M933732

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