Buyers perceptions of a product and its price are an, Ask an Expert

Management Studies

Buyers' perceptions of a product and its price are an important influence on pricing. Value consciousness, price consciousness, and prestige sensitivity are three ways of describing these perceptions. Show how these characteristics influence the buying decision for one of the following products: a new house, an airline ticket, or an automobile.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9738459

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