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Business/Finance Assignment -

Assess the leadership, human resources and organizational development needs associated with Heinkeins strategic goals.

  • A brief overview of the case
  • analyze their international strategy and Creating Value in Global Markets- competitive advantage and the risks and challenges (reason for international expansion, entry mode, international strategy, etc.)
  • Discuss how Heineken adopted entrepreneurial strategies and Competitive Dynamics in its quest for growth. Types of Competitive actions taken.

Need to do an 8-10 minute presentation on the above points.

Attachment:- Assignment Files.rar

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