BUSINESS WRITING ASSIGNMENT-
You are expected to demonstrate the business writing skills you have acquired from the theory covered in class and the practice exercises completed in the tutorials. The marking rubric for this writing assignment is at the end of this document.
PERSUASIVE LETTER
EDENZ resorts is a small chain of boutique resorts based in the Northland region of NZ. It was founded by the current managing director Mr. Tim Tweeter. After many successful years of progressive growth, the company in recent years has found itself in financial difficulties. Mr. Tweeter has been negotiating prospective offers from several offshore buyers. He is particularly inclined towards a lucrative offer by Shanghai Tourism Holdings Ltd. (SHT), a Chinese hospitality company rapidly expanding base around the world.
The terms proposed by SHT
If Mr. Tweeter accepts SHT's offer, then EDENZ resorts will undergo the following changes:
- The current board of EDENZ will be changed and a new board will be appointed
- Mr. Tweeter will be a member of the new board, and will be a minority shareholder. However, he will no longer be the CEO of EDENZ.
- SHT will appoint a new CEO for EDENZ. Mr. Wong, from Hong Kong, who has successfully lead SHT's Macau operations is the most likely appointment.
- Other than the board and the CEO, rest of the senior management team will initially remain the same
Problem:
Mr. Regan. General Manager of EDENZ Resorts, is concerned that the new board and CEO appointed by SHT may not be aware of the company's unique Kiwi culture. The success of EDENZ resorts has been largely due to its unique Kiwi spirit. Mr Regan fears that the new leadership may jeopardize the unique selling point of EDENZ resorts. He also fears operational problems, since the staff at EDENZ is primarily Kiwi and a Chinese leadership may create clashes in working culture.
Mr. Regan decides to write a persuasive letter to Mr. Tweeter, 85 Airedale Street, Auckland CBD, 1010, presenting his concerns. He wants Mr. Tweeter to insist with SHT that the new CEO appointed should either be of the same Kiwi culture or of a similar culture. Consider intercultural communication and business writing theory covered in class and other related theories from the body of literature. Your letter should not be more than 1 page long.