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Business SWOTT Discussion Board

400-600 words in APA format, with intext citations and reference page. (Strict APA formatting required)

Read this article (http://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4) on these changes within this franchise, and conduct a brief SWOTT analysis based on these new changes that includes the following:

• Strengths: The internal and external characteristics of a company that are stronger than its competitors

• Weaknesses: The internal and external characteristics of a company that are weaker than its competitors

• Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way

• Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way

• Trends: The internal and external patterns in the organization, market, or industry

Part 2 Provide an argument against the ability of a fast-food franchise to succeed with these strategies.

Provide research that supports your assertions.

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