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Management Studies

BUSINESS STRATEGY FOR ENTERING THE CELL PHONE SERVICE INDUSTRY

Assume that you run a start-up and have decided to enter the cell phone service industry. Which of the three generic strategies would you choose as your primary business strategy-overall cost leadership, differentiation, or focus?

Explain your choice by elaborating on the product and service features you would offer to lure customers from the competition.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M92066350

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