Business Strategy: AT&T (must include, resources & in text citations)
This action plan is on AT&T.
Each component of the overall action plan should contain a set of specific "strategic" tasks to be carried out, justifications, a brief description of new resources required/to be developed, and a brief description as to how this action component will contribute to attaining the key recommendation identified.
As a paid consultant, you must persuade the senior management to adopt your specific recommendations. This section should identify and evaluate the organization's current strategy. What is the organization's current strategy: (a) the scope of its activities, (b) the competitive advantage over its rivals, (c) the organizational structure, (d) management systems, and (e) leadership style? How successful has the strategy been--the performance of the organization? Does the current strategy effectively exploit the organization's strengths and defend against weaknesses? This overview of the current strategy should build on the previous analysis sections.
Once the current situation has been stated, give three, well-developed, viable, strategic options that the organization can take that address the big problems/issues the organization currently faces. What are the pros and cons (risks) associated with the alternatives?
From these three options, select the best option and make one final key recommendation. The final recommendation should, in most cases, be challenging, yet achievable - creative and innovative, yet feasible. It should fit well with the organization's vision, mission, and goals (unless that is the final recommendation); the final recommendation should be documented in detail as to why it was the final choice and the best option.
Ask yourself, is it financially viable? Does the proper personnel exist? How would you monitor the accomplishment of the recommendation? Is the timing right to implement such a plan? Can the organization afford to wait?
Action Plan: Develop a detailed strategic action plan which addresses all or most of the salient issues you identified in the sections above and supports this final, key recommendation.
1.) Strategic formation, change, innovation
2:) Long and short term goals
3.) Strategic implementation