BUSINESS SCENARIO:

Violet is converting an empty warehouse into an upscale designer clothing store. Your team has been hired to assist Violet in launching her business. Your team has been tasked with providing recommendations to Violet in regards to management and marketing approaches. Based on the material covered in our course and considering the type of business Violet hopes to launch, what detailed recommendations would your consultant team make to Violet? Be specific. Be sure to include both management and marketing approaches.

Note: This assignment is "open-ended" for a reason. Your team should reflect on what you consider to be the key concepts discussed in management and marketing throughout course. Apply those concepts to Violet's business.

Business Profile: Violet's Designer Clothing

Owner: Violet

Type of Business: Startup upscale designer clothing store

Location: Converted empty warehouse

FOCUS on Startup Management Recommendations -- Write a proposal to Violet which:

1. Defines several key management and marketing concepts she needs to understand and questions to answer about these concepts for her startup clothing store

2. Provide some best practice recommendations to her around these concepts based on research specific to a startup upscale clothing store