Business Research Proposal Assignment - Food Packaging Influence on Purchasing Power of Consumer

Project Objectives: Following are the objectives of the study;

• To evaluate the impact of food packaging on the consumer opinion and buying behavior
• To fill the gaps in existing literature by analyzing the impact of food packaging on customer buying behavior, and
• To provide recommendations to the managers and owners of different companies in food industry

Research Questions: The research seeks to answer following primary and secondary questions by using detailed methodology;

Primary Questions:

• Q. What is the impact of food packaging on the purchase power of customers?

Secondary Questions:

• Q. Does Packaging color impact the purchasing behavior of customers?
• Q. Does product labeling effect the purchasing behavior of customers?
• Q. Does quality of product wrapping material influence buying power of customers?
• Q. Does the print on packaging impact the buyers buying power?
• Q. Will the data indent on packaging effect buyers buying behavior?
• Q. Does packaging impact post consumption behavior of customer (loyalty & satisfaction?

Focus on the selected area to make it better within the following section only as below:

6. Research Design and Methodology

- Qualitative research: (Students should propose the Process of the Qualitative Research (Main Steps), Approaches to reliability and Validity, Sampling, Sample Size, Data Collection Method, Variables Specifications)

- Quantitative research: (Students should propose the process of the Quantitative Research Design Process (Main Steps), Research Instrument, Quantitative Data Analysis Process, Sampling and Simple Size, Interviewing and Questionary Design, Reliability and Validity of Data)

7. Research Limitations

8. Time Schedule (Research plan)

Assignment Requirements -

1. Introduction

2. Project Objective

3. Project Scope

4. Literature Review

5. Research Questions/Hypothesis

6. Research Design and Methodology

7. Research Limitations

8. Time Schedule (Research plan)

9. Conclusion

10. Reference List

11. Appendix

NOTE: Students are not with requirements to collect and analyse data.

Attachment:- Assignment Files.rar