Business Principles Computer and Information Science Division (CIS)

Project Overview -

Working in a group, you are required to develop a plan and a strategy for a company that you are willing to build in UAE.

As part of this E-Business Project, students are required to state the e-business plan and propose a strategy. It should include software, hardware, as well as marketing, operational and management plans

Using the guidelines given in the following pages, build a report detailing all required information. You need to submit the report to the BB Learn and a hard copy to your instructor.

Report: E-Business Plan and Strategy

Students are requested to create a report that contains the following information:

Executive summary:

Business Description: Describe the nature and purpose of the business:

• Industry analysis: defines the industry in which the business will operate (e.g., retail, information distribution, financial services, Hospitality services, etc.) and uses reliable data to show the future prospects of the industry.

A mission statement: is a declaration of what a business aspires to be

A goal is a statement that clearly describes actions to be taken or tasks to be accomplished by a company

E-business model: is the method of doing business by which a company can sustain itself:

The E-business model should include:

• Customers description and customer value proposition
• List of products and/or services offered
• Description of Business Process
• Description of Supply-chain including all suppliers, distributers and business partners
• A list of market competitors, their market shares, strengths and weaknesses
• Description of organizational changes or any resistance to change
• Description of the company's revenue model.

Products & Services

This section of the business description offers the reader a thorough and straightforward description of the products or services the business will provide to customers. For example, include product characteristics such as functionality (Catalogue, Shopping cart, Mailing list, search, user accounts, etc.) design, styles, and colors.

The Market Analysis:

Demonstrates that you know your customers-who they are, their characteristics, and why they are likely to buy from your business.

What are the target markets?

First step in conducting a market analysis is to define your primary and secondary target markets. Your target markets are based on segmentation characteristics within the total addressable market. The segmentation is based on:

Demographic characteristics:  Specific, objective factors such as age, gender, race/ethnicity, education, occupation, and income.

Geographic characteristics: Location-based factors such as country, state, city, mobile workers, and lifestyle setting.

Psychographic characteristics: Personality traits, such as attitudes, beliefs, life experiences, needs, and desires.

Consumer characteristics:  Customer-based factors such as loyalty, shopping frequency, and willingness to purchase from the Internet.

Marketing plan:

The communication channels you will use to make the customer aware of your product/service and convince them to purchase (e.g., advertising, online demonstration videos, packaging, etc.). Promotion also includes tracking your customers (e.g., confirming who your customers are and how they heard about you) and encouraging them to purchase again.

Competitor Analysis:

Competitor analysis is an important requirement in any business plan because

Identifying your competitor: The first step in conducting a competitor analysis is to identify your competitors. Begin this process by considering the range of competition in your market space, because not all competition is the same and your business will face different types of competitors.

Web Site Critiques: Another form of competitor analysis that is both informative and fun is to critique a competitor's Web site, what is good, bad, and ugly about the Web site? Evaluate each site by using one of many Web site evaluation tools, such as Web Site scorecard.

Writing up the Results of Your Analysis

Defining your competitive position

Explain your sources of competitive advantage: competitive strategies.

Resources:

People -

Who will be involved in the development and maintenance of the e-business and their respective roles - updating, technical, promotion etc.?

The approximate time commitment required of each during the development and in the ongoing maintenance of the e-business.

New skills and roles that might be needed, how they will be met (re-training/ skilling, outsourcing, engaging new staff) and the time involved.

Technical infrastructure

The hardware or software that may be required by the organization's staff in the development and maintenance of the e-business.

Attachment:- Assignment File.rar